MTV has re branded with a bigger logo and new tagline - 'Stay Raw' and will promote its new look through a 360-degree campaign....
-The channels target young age 15 to 35 which is unchanged.
For promoting its new 'raw' look, the channel is going ad free over the weekend for the first time, doing a "roadblock for itself."
'MTV Noise Factory' magazine
and also check the new website www.mtvplay.in
Mtvalso add four music blocks in his new rebranding
MTV BBM (Big Bang Mornings)
(MTV Music Xprs)
MTV Mash Ups