Indian mobile ad market

 InMobi, the world’s largest independent mobile ad network, today revealed that the Indian mo...

 InMobi, the world’s largest independent mobile ad network, today revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi’s January 2011 Mobile Insights Report - India Market, the largest monthly report of its kind.. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”
Key findings for the Indian market include:
  • Indian mobile ad market grew by 27%, gaining well over 1.5 billion monthly impressions in just 90 days 
  • Smartphone growth outpaced advanced phones and now represents 14% of the overall market
    * Smartphone impressions grew by over 44%, now representing over one billion monthly impressions
    * Advanced phones represent 6.3 billion monthly impressions
    * With 15% growth in its impressions share, Nokia continues to be the top operating system in India with 34.5% impression share

  • Android, iPhone and RIM now comprise 1.3% of the total market
    * These operating systems collectively increased +0.8 share pts since October 2010
     * With a 0.3% impression share, the Apple iPhone is just now entering the market

  • With 59% market share Nokia continues to be the top manufacturer in India, followed by Samsung with 24% impression share
    * These two competitors account for 83% of total impressions served in the Indian mobile market

  • SonyEricsson, LG and Microm
    ax follow Nokia and Samsung on the top manufacturer’s list
Indian OS Share: January 2011
 
OS
Impressions
% share
Point change
Nokia OS
2,546,859,043
34.50%
-3.6
Symbian OS
1,828,966,813
24.80%
-1.9
Android
48,389,175
0.70%
0.4
iPhone OS
23,392,733
0.30%
0.1
RIM OS
21,380,954
0.30%
n/a
Others
2,917,860,572
39.5%+
4.7

InMobi has created a full report on global behavior for the period October 2010 to January 2011. 
It is available for download here: www.inmobi.com/research.

COMMENTS

Name

Ad_articles,7,Adv_Jingles,6,Apps_Gadget,18,Blogging,2,Brand Mantras,9,Brand_Analysis,12,Brand_News,15,BRAND-UPDATE,55,creative_Adworld,5,Design_Articles,15,Design_inspiration,1,Digital marketing,19,Innovative product and idea,21,logo_Inspirational,7,Magazine,4,Naming Idea,62,Packaging_Inspirational,22,Print_Inspirational,9,Slogan Idea,1,social_Media,18,SWOT_Analysis,11,Tech Articles,31,tech_check,18,Think marketing,41,Websites,1,Wordpress,1,
ltr
item
Creative Blog on Indian Brands | Marketing | and Advertising.: Indian mobile ad market
Indian mobile ad market
http://4.bp.blogspot.com/-y08VEc3PWNs/TZdDy34hM7I/AAAAAAAAAiI/xhkd7w8piqU/s320/mobile_ad.jpg
http://4.bp.blogspot.com/-y08VEc3PWNs/TZdDy34hM7I/AAAAAAAAAiI/xhkd7w8piqU/s72-c/mobile_ad.jpg
Creative Blog on Indian Brands | Marketing | and Advertising.
http://www.brandyuva.in/2011/04/indian-mobile-ad-market.html
http://www.brandyuva.in/
http://www.brandyuva.in/
http://www.brandyuva.in/2011/04/indian-mobile-ad-market.html
true
3948033306186318762
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy