It’s because feelings need a language! No language could be better than a language of flowers…Vikas gutgutia, MD, Ferns and petals
And there we say, in the realm of human emotions, flowers make business sense like nobody’s business. But in a largely unorganized market like
, where does an organized player like ferns and petals stand? Indeed, feelings and emotions are priceless. But flowers carry are priceless, but flowers carry a pricetag,don’t they? And considering frugal Indian mentality, they could very easily ignore a value preposition provided by ferns “petals in favors of the lower prices offered by the unorganized industry in India .. India
Given these basic realities, Ferns and petals growth is definitely a phenomenon. From a nondescript florist shop I New Delhi’s south extension in 1994, FNP has been able to successfully transform itself into a brand that’s recognized across the country.
The service extends to the level where the flowers are delivered to their clients in air-condition vans with a woman as the delivery person accompanied with a guitarist to play music depending on the occasion. FnP Flori also deals in designer trousseau packaging, designer wedding/party decoration and other elite services.
Going further with their focus on differentiation and creativity,FNp recently tie up with TATA sky .This enables any tata sky customers to order flowers from the comforts of their drawing rooms.
Pawan believes that as long as they can control their expenditure and rentals, flowers will fetch decent profits. FnP has been successfully able to negotiate good prices with growers and have annual contact with these horticulture professions. This strategy helps them control costs. This also enables FnP to make Rs. 6 profit per flower sold at Rs. 10 in the market.Fnp is also providing delivery of flowerrs and gifts within 2 hours to your home, this things is reallyexpand their business.
Considering hoe they have grown and looking at the confidence in their expansion initiatives, one would agree that FNp Is successfully converting a number of upwardly mobile Indians to take up its services. But to remain relevant in non-peak seasons and to more mass market customers, they have to aggressively target customers through a sales and marketing blitzkrieg.