MARICO Brand Analysis:- Marico is one of India's leading Consumer Products & Servi...
MARICO Brand Analysis:-
Marico is one of India's leading Consumer Products & Services companies in the global
beauty and wellness space. From its foundations, Marico has worked outside the box, to
bring innovation to its customers through the careful creation of continuous and
Today, 1 out of 3 Indians uses a Marico product. From cooking oil with 'LoSorb Technology',
to rice that keeps you active, personalised skinscription services and hair oil that comes
with a battery-powered head massager, Marico believes that it pays to think differently. At
our offices, everyone is a member, not an employee. We have a flat organisational
structure, with just five levels between the Managing Director and the shop floor operator.
We believe in transforming the lives of all stakeholders be it our suppliers, farmers,
distributors or shareholders by helping them maximise their true potential and it truly
articulates the true Mariconian spirit – to be more. Every day.
Marico is present in more than 25 countries across Asia and the African continent. The
company recorded a turnover of Rs. 40.0 billion (~USD 729 Million) in 2011-12. Our vast
portfolio of enduring brands such as Parachute Advansed, Saffola, Hair & Care, Nihar,
Mediker, Revive and Manjal are leading household names today. In addition , the company
has recently acquired the erstwhile personal care business from Reckitt Benckiser. Marico
now owns popular brands like Set Wet, Livon, Zatak , and other personal care brands
thereby strengthening its portfolio for the youth and creating a significant presence in the
male grooming and post hair wash segments. Marico's international portfolio includes brands
like Fiancée, Haircode, Camelia, Aromatic, Caivil, Hercules, BlackChic, Code 10 and Ingwe.
We are also present in the Skin Care Solutions segment through Kaya Skin Clinics in India,
Middle East and Bangladesh and Derma Rx in Singapore. Our consumers transcend countries
and customs. We are a company that believes in challenging the status quo, to create
growth and continuity in change.