IOWEYOU-Handmade design innovation

The IOU Project is  revolution in handmade apparel , an experiment in rethinking how goods are produ...


The IOU Project is  revolution in handmade apparel , an experiment in rethinking how goods are produced and sold in a way that benefits both people and the planet. Summer Rayne Oakes, co-founder of Source4Style, sat down with Kavita Parmar,The IOU Project is a movement to rethink how goods are produced and sold in order to benefit people and the planet, not just big business.


The Story of Iou Projects starts in india,a lady kavita parmar.This whole concept running on the thought of MahatmaGandhiji.They think that the weaver of mahatma gandhiji free the india against british rule.Today 20 million family depends on the handweaving.They weave 1 billion metre in month.The clothes of this IOU projects are most environment friendly and 100% sustainable.

The IOU Project produces unique, handmade apparel based on fabrics handwoven in India. Because each textile is unique, we provide end buyers with the ability to trace the production process from finished goods right back to the weaver that hand-wove the fabric. 

The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility

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Creative Blog on Indian Brands | Marketing | and Advertising.: IOWEYOU-Handmade design innovation
IOWEYOU-Handmade design innovation
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