Red Chief Brand analysis

Brand: -Red Chief Tagline: -The power of Real leather. Industry:- Footwear and apparel Pa...



Brand:-Red Chief
Tagline:-The power of Real leather.
Industry:- Footwear and apparel
Parent Company:-Ghadi detergent
Competitor:-Woodland,Red tape,Fila,etc.

Footwear Brand Red Chief, a part of Leayan Global,is part of the fast growing RSPL Group.RSPL Limited started its primary Business and Marketing with its own FMCG soap Brand- GHARI in the year 1988 .Rspl Group has existence in many business like Real estate,wind energy,Dairy products and FMCG sector also.
Red Chief brand was launched in 1997 to meet growing demand for branded high quality shoes.The turnover of Leayan Global Pvt. Ltd in the financial year 2013-14 was Rs. 180 Crores. It has work strength of 1800+ full time employees.

Red Chief as a brand is constantly evolving to keep pace with the changing trends, styles, beliefs, and aspirations of people while maintaining the sanctity of certain traditions like workmanship and good value.

Leayan Global has its own Tannery to supply a complete range of finished leather as well as manufacturing facilities for making Sole and Shoe Upper, thus ensuring superior quality in every component of its products and becoming a complete Shoes Manufacturing Company.

The footwear brand also sells garments at its stores. It has tied-up with seven stores of Prateek Apparels (3 in Hyderabad, 2 in Bangalore, 1 in Delhi and Faizabad), which manufactures garments for the brand, for selling apparel in Coupon Stores. Red Chief has already tied up with Westside in UP and is planning an association with Walmart and Lifestyle too.

Marketing strategy of the brand includes ATL & BTL activities, TV advertisements with Virat Kohli, the brand ambassador.




COMMENTS

Name

Ad_articles,6,Adv_Jingles,6,Apps_Gadget,18,Blogging,2,Brand Mantras,10,Brand_Analysis,14,Brand_know,9,Brand_News,15,BRAND-UPDATE,55,CONCEPT,7,creative_Adworld,5,Design_Articles,16,Design_inspiration,2,Digital marketing,19,Innovative product and idea,21,logo_Inspirational,7,Magazine,4,Marketing_Fundaz,7,Naming Idea,61,Packaging_Inspirational,22,Print_Inspirational,9,QUIZ,4,Slogan Idea,1,social_Media,18,SWOT_Analysis,11,Tech Articles,31,tech_check,18,Think marketing,34,Top 10,1,Websites,1,Wordpress,1,
ltr
item
Creative Blog on Indian Brands | Marketing | and Advertising.: Red Chief Brand analysis
Red Chief Brand analysis
http://2.bp.blogspot.com/--smSySGZzco/VIgn9cy949I/AAAAAAAAAmo/7o1eWwIa2nI/s1600/REDCHIEF.png
http://2.bp.blogspot.com/--smSySGZzco/VIgn9cy949I/AAAAAAAAAmo/7o1eWwIa2nI/s72-c/REDCHIEF.png
Creative Blog on Indian Brands | Marketing | and Advertising.
http://www.brandyuva.in/2014/12/Redchief-brand-analysis.html
http://www.brandyuva.in/
http://www.brandyuva.in/
http://www.brandyuva.in/2014/12/Redchief-brand-analysis.html
true
3948033306186318762
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy