Emirates Airline Swot Analysis
Brand:-Emirates
Tagline:-Fly Emirates,keep Discovering
Sector:-Airlines
USP:-Premium ,luxurious airlines
Target Group:-Corporates.Upper class,middle uper.
Competitors:-Cathay pacific,Qatar airways,jet airways
Strength:-
-Dubai Government supporting verywell
-big business hub in dubai
-Huge customer base.
-covering 72 countries.
-50000 employee workforce
Weakness:-
Tough competition
-Government intervention
Opportunities:-
brand new fleet,
Unique image of emirates
More popular places should covered
Threat:-
-huge competition
-Fuel cost
Labour cost
Government policies
Related Posts:
- None Found
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