Indian market and its consumers are Continuously Changing.The taste and preferences of consume...
Indian market and its consumers are Continuously Changing.The taste and preferences of consumers are changing as per the changes in the need of them.no doubt the ice cream industry is growing rapidly.The ice cream Industry in India is worth Rs. 2,000 crores.There are many many small and big brands are available into the Indian market.Many brands have their internationally availability,and other small brands are finding there share locally.The per capita consumption is very low compare to other countries like America,Australia,sweden etc.So we think that there is huge potentiality into this market.there is huge chances of growing in this sector.There are many varieties are available in ice creams. As.As per the segment wise companies serves the products.Following are the list of top 10 companies of India of Ice cream Industry.
Amul is the indian dairy co-opertaive from Anand,Gujarat.Amul Ice cream was launched on 10th March, 1996 in Gujarat.Amul has strong presence in the Indian market.It also has the strong distribution system compare to any other FMCG company.Currently it offers a selection of more than 220 products.products. Amul's product range includes milk powders, milk, butter, ghee, cheese, Masti Dahi, Yoghurt, Buttermilk, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Amul Pro brand and others.Its qualited products made it No 1 icecream brand.The Advertising campaign of the Amul is really extraordinary.
Baskin-Robbins is the world's largest chain of ice cream speciality shops. Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins.It claims to be the world's largest chain of ice cream stores with more than 5,800 locations and over 30 countries.
Kwality, the original Indian company, was founded in 1956. It is a company of Hindustan Unilever. It is an amalgamated brand name created out of two previously separate independent companies -Kwality of India and -Wall's of Great Britain
Products that are popular in its home market are the Cornetto cone, and to create local variations on others, such as the Feast Jaljeera Blast.Sometimes ago they came up with campaign of cornetto cones with brand ambassador Siddhart Malhotra and Yami gautam.
Mother Dairy, established in 1974, is a subsidiary of the National Dairy Development Board (NDDB) of India.Mother Dairy ice creams launched in 1995 have shown continuous growth over the years .It undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets.Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers associations.
Vadilal ice cream:-
Vadilal brand started with the soda fountain but in 1926 they came into the ice cream business with small outlet in ahmedabad.Vadilal Industries Ltd has India’s second largest ice cream brand. The company's another milestone is one of the largest processed food players in India with significant exports of frozen vegetables and ready to eat snacks, curries and breads.Vadilal has range of ice creams in the country with 150 plus flavours and they are sold in a variety of more than 250 packs and forms.
Vadilal has ranked No. 1 as the country’s most trusted ice cream brand for the second time in a row according to the Brand Trust Report – 2014, a pan-India study done by Trust Research Advisory.
Cream bell ice creams:-
The group company Universal Dairy Products Pvt Ltd.The Company is on track with expansion plans as far as Cream Bell ice cream is concerned. Cream Bell is a popular Icecream brand in the country as people love the different flavours and extremely rich and creamy quality.
Top n town ice cream:-
Top n town ice cream brands origin in the city of madhyapradesh that is BHOPAL.Top N Town has been spreading smiles and sweetness for over forty glorious years now. What started in 1970 in Bhopal as an ice cream brand by Late Shri Balchand Kukreja, has today become a reason to celebrate life for millions across the country.
Today, with 200 exclusive parlours and more than 10,000 retail outlets, Top N Town scoops out lip-smacking variety of 100% vegetarian ice creams, sundaes, sorbets, shooters and shakes in eight states – Chhattisgarh, Maharashtra, Rajasthan, Punjab, Orissa, Uttar Pradesh, Madhya Pradesh and West Bengal.
Arun ice cream:-
Arun Ice Creams, a popular ice cream brand in south India.It is owned by Hatsun Agro. R. G. Chandramogan is the chairman and managing director of Hatsun Agro Product Ltd.Hatsun group is also producing Arokya and Gomatha, two popular milk brands in Tamil Nadu. Arun has over 1000 exclusive parlours. Of the 1,000 outlets, 670 are in Tamil Nadu, 148 in Karnataka and the rest in Kerala and Andhra Pradesh.
Dinshaw's ice cream:-
Dinshaws icecream company established in 1933 by two brothers Dinshaw and Erashshaw rana.They have strated a small business in Gittikhadan in Nagpur.Dinshaw’s Milk was available at counters in number of cities in Maharasthra. They became very succesful due to their product quality and spread their business network in other states as well posing a challenge to the Government owned milk scheme.
The Ice cream products distributed all over india and have significant presence in maharashtra ,Gujarat,Goa,Andhrapradesh,up,rajsthan,mp,chattisgarh,orissa etc.
Nirula's ice cream:-
Nirula's is India's oldest fast food restaurant chain.They set up there first restaurant in 1977.Nirula's opened India first ice cream museum within its ice cream factory in Noida.The company introduced three new outlet formats, including "Nirula's Express", Food Court Unit and Ice-Cream Kiosks, with the first Express outlet opening at the Delhi Airport.Today, the Noida production facilities include the Bakery, Confectionery, Cheese Plant, Ice cream Plant, Food Processing Unit and Hot Kitchen.